Google in 2005: Innovating to Stay Ahead
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Case Details:
Case Code : BSTA140
Case Length : 08 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : US
Industry : -
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction
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In 2005, Google, well known for its search engine was considered one of the most successful and innovative companies in the tech world.
Having completed its IPO successfully in April 2004, Google was finalizing plans to widen its product range and minimize its dependence on search engines.
As it did so, Google seemed on course for a head to head clash with many bigger rivals in the industry including Microsoft. Google realized the only way to stay ahead would be to innovate. But as rivals came up with competing products, would Google be able to sustain its lead?
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Background Note
Set up in 1996 by two Stanford students Larry Page (Page) and Sergey Brin (Brin), Google began as an academic search engine. By 1998, Google.com was answering 10,000 search queries a day. The number increased to over 500,000 queries a day in 1999. As 2000 ended, Google was already handling more than 100 million search queries a day. By the fourth quarter of 2001, Google announced that it had become profitable...
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